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Know who to call this morning

A platform for real estate agents. It puts today's schedule, your follow-ups and homeowners to call in your ZIP code in one place.

Download on the App Store

Pro annual plan: $249.99/year, billed yearly, includes the Digital Lead Capture Kit. Or $24.99/month for the app only.

8:125G
Crm
Search Contacts
Contacts4
Follow-ups
Maria Lopez
Follow up call
Today at 9:30 AM
Asked what she would walk away with
Darnell Price
Showing feedback
Today at 10:00 AM
Second look with his wife
Joyce Albright
Follow up call
Today at 11:30 AM
Thinking about spring
Ken Osei
Showing feedback
Today at 1:00 PM
Liked the kitchen, worried about the roof
Priya Shah
Follow up call
Today at 3:30 PM
Met at Saturday's open house
Sample data

Business leaks out of what you already have

On paper

Half the names on Saturday's sign-in sheet you can't read. The follow-up you meant to make Monday didn't happen.

In your head

You sit down at 8:00 AM and don't know who to call first. And you don't want to be the agent who's annoying.

In principle

You shouldn't have to buy leads to work the people you already met.

The app already knows who you met

Saturday's visitors are on your list this morning.

Maria's follow-up is due at 9:30. She asked what she'd walk away with.

You marked Darnell done and set his next follow-up for Tuesday.

MY VIRTUAL BOSSnow
Follow-up reminder
Did you follow up with Maria?
9:305G
Monday, 19 October
Welcome back, Dana
Build Your Foundation
The essential steps every new agent completes to build a professional foundation.
7/15
Daily's Tasks
6 High Priority
CRM
3 Follow-Ups
Daily Follow-Ups
Maria Lopez
Mark Done
Today at 9:30 AM
Darnell Price
Mark Done
Today at 10:00 AM
Joyce Albright
Mark Done
Today at 11:30 AM
Rent Application and Screening
Credit, criminal and eviction reports, depending on the package.
Screen ApplicantSee Results
“Did you follow up?”

3 follow-ups and 6 high-priority tasks today

893

homes behind on property taxes in one Fort Lauderdale ZIP code

6

calculators in the app, from a mortgage payment to the seller's net

Sources: tax default count from the MVB app for ZIP 33311, October 2026.

Robert Ernst, Florida real estate broker and instructor

Built by Robert Ernst

A Florida real estate broker since 2005 and a state-licensed real estate instructor who founded the Flagler School of Real Estate in Fort Lauderdale. He explains each part of the daily schedule on video, with a script for the calls agents put off.

9:415G
Training
Cold Calling
Reach out by phone to introduce yourself, offer value, and find buyers or sellers.
Robert Ernst teaching the Cold Calling lesson
In Objections
▤Handling Residential Listing ObjectionsOvercome common objections in residential listing presentations
▤Expired Listing ObjectionsApproach homeowners with expired listings with confidence
▤FSBO ObjectionsRespond to common objections from For Sale By Owner sellers
▤Buyer ObjectionsEngage buyers and keep the conversation moving
Robert explains each part of the day on video
9:415G
Objections
Objection: "I want to wait and try again in a few months."
Questions to ask:
"What do you think kept it from selling the first time?"
"If it sold in the next 60 days, what would that let you do?"
Tonality: Calm, curious, no pressure
Sample Phrasing: "That makes sense. Would it help to look at what the buyers who saw it were comparing it to?"
Sample script
More objections
▤Handling Residential Listing ObjectionsOvercome common objections in residential listing presentations
▤Expired Listing ObjectionsApproach homeowners with expired listings with confidence
▤FSBO ObjectionsRespond to common objections from For Sale By Owner sellers
▤Buyer ObjectionsEngage buyers and keep the conversation moving
What to say when an owner wants to wait

Three steps, starting tomorrow at 8:00 AM

Step 1: Start free. Today's plan is already there

Open the app and today's schedule is waiting, from 8:00 AM to 7:00 PM. It says what to work on and when, from morning calls to afternoon follow-ups. Add your own tasks alongside it.

1:205G
Tasks
Oct 19, 2026
Mon
19
Tue
20
Wed
21
Thu
22
Fri
23
Sat
24
Sun
25
Daily Schedule 6
My Tasks
Check Email
Check your email for news you can talk about today or post on social media.
DoneHigh8:00 AM to 8:30 AM
Morning Research
Start in your MLS, ideally your farm area. Scan new listings, back-on-market, expired and price reductions.
DoneHigh8:30 AM to 9:00 AM
Quick Social Media Post
Publish one timely post from your MLS research or the news you found.
DoneMedium9:00 AM to 9:15 AM
Quick Communications "Follow Up"
Text, email or call the people you met over the last few days.
DoneHigh9:15 AM to 9:30 AM
Cold Calling
Call to introduce yourself, offer value and find buyers or sellers who need help now or later.
DoneHigh9:30 AM to 11:30 AM
Cold Calling Review
Log your calls, set follow-ups and note what worked.
DoneMedium11:30 AM to 12:00 PM
Lunch Prospecting
Have lunch with a past client, a lender or someone new.
DoneMedium12:00 PM to 1:00 PM
Get Ready, Confirm and Preview Open House or Rentals
Confirm showings and preview the homes you will show.
In ProgressHigh1:00 PM to 2:00 PM
Follow Up
Work the follow-up list in your MVB CRM.
PendingHigh2:00 PM to 3:00 PM
Social Media Activity
Comment, reply and connect with your sphere.
PendingMedium3:00 PM to 4:00 PM
Open House or Rental Preview and Setup
Set up for the next showing or open house.
PendingMedium4:00 PM to 5:00 PM
Daily Review
Look back at the day and set up tomorrow.
PendingHigh5:00 PM to 5:30 PM
Dinner, Networking, Happy Hour Prospecting
Meet people. Each conversation can become a contact.
PendingMedium5:30 PM to 7:00 PM
8 AM to 7 PM

Already planned. Each time slot says what to do.

Step 2: Capture everyone you meet

With the Digital Lead Capture Kit, open-house visitors tap the registration card and sign in on their own phones. Review their details and manage your follow-up in the app.

Get the free sign-in sheet
The open-house sign-in page a visitor sees after tapping the Welcome card
1:20 PM

A visitor signs in on her own phone.

1:215G
Crm
Search Contacts
Contacts4
Follow-ups
Maria Lopez
Follow up call
Today at 9:30 AM
Asked what she would walk away with
Darnell Price
Showing feedback
Today at 10:00 AM
Second look with his wife
Joyce Albright
Follow up call
Today at 11:30 AM
Thinking about spring
Ken Osei
Showing feedback
Today at 1:00 PM
Liked the kitchen, worried about the roof
Priya Shah
Follow up call
Today at 3:30 PM
Met at Saturday's open house
One tap

to call or text her. Then set the next follow-up.

Step 3: Get a call list for your ZIP code

Expired listings from supported boards in Florida, plus FSBOs, pre-foreclosures and homes behind on property taxes. Tap a home to get the owner's phone and email.

Look up a property owner
9:325G
Expired Listings
supported boards in Florida, ZIP 33311
41 found in 33311Sample addresses
Owner lookup

Review the price in the app before confirming a lookup.

Tap the phones to try them. Sample data. Nothing you type here is sent anywhere.

Download on the App Store

At the kitchen table, the numbers are ready

A Florida seller net sheet with doc stamps, and closing costs down to the total. Change the price and see.

Estimated net to the seller
$207,093
Real Estate Commission (6.0%)$30,000
Florida doc stamps on the deed ($0.70 per $100, Broward)$3,500
Owner's title policy (Florida promulgated rate)$2,575
Property taxes, Jan 1 to closing (estimate)$6,832
Loan payoff$250,000

Estimates for illustration, with property taxes of $7,400 a year. Your title company sets the final figures.

4:105G
Closing Cost Results
Purchase Price$500,000
Down Payment$100,00020.0% of price
Loan Amount$400,000
Total Closing Costs$20,6754.1% of price
Total Cash Needed to Close
$120,675
Down payment plus closing costs
Cost BreakdownTap amounts to edit
Owner's Title InsuranceOne-time premium to protect your ownership0.5%$2,500
Lender's Title InsuranceProtects the lender's interest0.3%$1,200
$120,675

a buyer's cash to close on a $500,000 home, in the app

Start free

Download the app free. When you upgrade, the annual plan includes the Digital Lead Capture Kit with your Pro app subscription. Manage or cancel your subscription through the provider you purchased from.

The app
Free
Pro plans
$249.99/year with the kit, or $24.99/month app only
Owner lookup
Price shown in the app before confirmation

Signing in with Apple? Choose "Share My Email" so Pro finds your account.

Want the Welcome card for open houses? See the Digital Lead Capture Kit →

Choose your plan

Annual plan: the kit and the app

$249.99/year

Renews yearly. Your app subscription is included.

  • My Virtual Boss Pro app subscriptionIncluded for the year you pay for.
  • Digital Lead Capture Kit
    1. A digital keychain
    2. A premium metal digital registration card for open houses
    3. A customized digital business card
  • Shipping is included. We contact you by email to arrange your kit.

Monthly plan: the app only

$24.99/month

The My Virtual Boss Pro app subscription, billed monthly. The Digital Lead Capture Kit is not included.

Prices in USD. Creating an account is free.

Fair questions

“I already have a CRM.”

Your MVB CRM doesn't sync with other CRMs. Use it as your daily call list: who you met this week and who's due today.

“My brokerage gives me tools.”

Use what helps. Start free and see whether MVB fits the way you work. Premium is available in the app.

“I'm not closing yet.”

The app has a free tier for every agent, and Premium is optional. Start free and decide later.

“What do the plans cost?”

The annual plan is $249.99/year, billed yearly. It includes the Digital Lead Capture Kit and your My Virtual Boss Pro app subscription, with shipping at no additional charge. The monthly plan is $24.99/month for the app only, without the kit.

“How does owner lookup pricing work?”

One owner lookup: the owner's phone numbers and email for one property, paid from a prepaid balance in the app. If no contact records are found, you aren't charged.

“How do I cancel?”

Premium is billed through the App Store or Google Play. Cancel any time in your phone's subscription settings.

Know what to do today. Put it to work

Download on the App Store